Strike while the iron's hot

Nick Summerfield

24 June 2024

Golfers love to bomb shots off the tee with a solid drive, but if your approach shots aren’t up to scratch, you’re going to be missing the green, and giving yourself less of a chance of playing well and lowering your handicap.

It’s a horrible feeling when you catch a bad bounce and your ball sails wayward off the green. But on the other hand, it’s an amazing feeling when you launch it just right and the ball comes to nestle itself down near the flagstick.

Have you ever stopped to think how often you make a green in regulation? You may have some misconceptions about how regularly you’re making if from the fairway directly onto the green.


If you're playing off a handicap of 20 and you make 5 GIR, you're really playing to a handicap of 15.



The data really shows us that hitting it that much closer on our approach shots will be hugely beneficial to your score and overall handicap. If we hit the ball closer with our golf irons in the first place, we’ll be setting ourselves up in a much better position to putt on the green.


Finding the fairway


The secret to having the best approach shot lined up is to make sure you find the fairway off the tee. It can be tempting to always reach for the big stick ahead of teeing off to get the most distance, but you may want to size down a club or two if your target is to set yourself up nicely in the fairway.

The next time you’re wanting to land neatly down the middle, why not take a smaller wood or even a hybrid? Sacrificing a bit of distance in return for greater accuracy can be a real benefit when it comes to setting yourself up with a great second shot.


We’ve got some fantastic summer competitions ahead of us, and if your golf irons are looking a little worse for wear, you’re not going to be playing to your best ability. Heading out with some new gear will put you in with a much better chance pulling off successful approach shots and landing your ball safely on the green.

We’re open and available in the pro shop should you be looking to come to grips with some new kit. With the latest clubs from Callaway in your hands, you’ll be striking it true time and again.


Callaway Paradym Ai Smoke golf irons

Callaway makes some of the best golf irons you can buy, and this year’s release, the Paradym Ai Smoke, is a truly exceptional golf iron.

The technology used in the clubhead seamlessly works together to give you an outstanding performance, whether you’re teeing off or hitting from the fairway. Callaway has fitted this golf iron with their Smart Face, a face engineered using data from thousands of real golfers. The result being a clubface that gives you excellent distance with tight shot dispersion.

You’re going to be hitting through the fairway when you make these accurate approach shots, and Callaway has fitted the Paradym Ai Smoke with a Dynamic Sole Design. This includes a pre-worn leading edge that has variable bounce, allowing you to cut through the turf without digging into the ground. This feature really helps you make a clean, satisfying connection with the ball.

Callaway Paradym Ai Smoke irons

It goes without saying that this club simply looks fantastic too. The clubhead features the smoke-like veining pattern that looks really striking when you inspect it. The golf iron comes in a sleek chrome finish that’ll have you confidently setting up to the ball with every shot you take.

browse Paradym Ai Smoke irons  >


Special Offer

Buy 6 x Callaway Ai Smoke irons & get a 7th iron FREE!

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Callaway Paradym Ai Smoke HL irons

You can also pick up a high launch variation of the Paradym Ai Smoke irons. If you’re looking for more height in your strikes, the Paradym Ai Smoke HL irons will deliver. This club’s deep cavity back construction ensures your ball will popping the ball in the air with ease.

browse Paradym Ai Smoke HL irons  >

Callaway Paradym Ai Smoke Max Fast irons

Callaway also has you covered if you have a slightly slower swing speed. The Paradym Ai Smoke Max Fast iron is fitted with a 40g weight in the shaft that makes it feel easier to wield when you’re swinging through the ball, ultimately helping you swing faster for more distance.

browse Paradym Ai Smoke Max Fast irons  >

We have these fantastic golf irons available to try right now in the pro shop, so why not visit us and have a go? Whatever golf gear you’re currently on the hunt for, we’d be more than happy to point you in the right direction.

Contact us today